Does your business put value in images for your E-Commerce store?
People are visual creatures, and it’s well-documented that you are 65% more likely to remember a piece of information if you saw an image with it.
Having striking images on your website of your products is essential as an E-Commerce store. Since customers can’t touch your product, you have to entice them with fantastic images to get them to reach the checkout.
But there are a few essential items you need to keep in mind when picking photos for your website.
Images of poor quality and push people away from your site and hurt your brand.
So here are some tips designed to help you choose excellent images for your E-Commerce site, that will ultimately drive engagement and sales.
Photograph your products
The anxiety of buying online is slowly decreasing compared to ten years ago.
The U.S Department of Commerce saw an increase of 4.8% in sales from the beginning of 2017, and the online giants like Amazon have continued to dominate the market.
Building trust with your customers is important, and one of the best ways to do that is to include images. Amazon would not be as successful as it is if they didn’t include images and customer reviews with photos of the product.
If you take photos of high-quality, your shoppers will be able to enlarge pictures and see the detail and quality of the products you’re selling. Take photos from multiple angles so all sides are shown. Show photos of your product in use or being worn. Give buyers all photos they could possibly want of a product so they can clearly see what they are getting.
Seeing the product gives your customers the extra little nudge they need to click “Add to Cart”, so take some time and invest in promoting your products with images.
If you’ve been using the same pictures of your products for the last 5-10 years, you should update them. Older photos have a lower pixel quality will look bad on your site, and do nothing to showcase the wonderful products you stock.
Taking the time to invest in high-quality images, and update them frequently. That way customers know for sure what products you’re selling, and feel confident in knowing what they’re buying.
Know when to outsource
Photography is an art, and you just can’t compare an amateur iPhone photo with a high-resolution photo taken with a DSLR camera.
Investing in a nice DSLR (digital single-lens reflex) camera will pay for itself. You’ll always be adding new photos added to your site as you add more products, so you’ll need to keep taking high-quality photos.
Now you could high a professional photographer, but they can be on the pricey side. And when you need to update photos every month, dropping a thousand dollars can hurt your profit margins.
Because we have so many E-Commerce clients, we purposely created a solution with our monthly support agreements. We wanted to offer our clients an option to have photographs taken every month of their products and update them on their site.
As tempting as it is to go cheap and only use a smartphone camera, you’re underselling your product if you skimp on quality.
Selling product is the foundation of your business; trying to save a few bucks by using underwhelming photos just harms your sales.
Finding the right solution for your E-Commerce store
Once you take some professional images for your website, you still need to consider how your images need to be placed on your website to achieve the best effect, as well as being SEO friendly.
Here’s the good news. At BNG Design, we are familiar with the role that images play within a website and how to best utilize images on websites. Our design team takes all of the above information into account throughout the design process to ensure quality and effective image use.
Check out our portfolio to see some examples of our work, or contact us if you have any questions.